Muck Rack remains the cleanest database in the category, anchored by journalist-claimed profiles and a respectful approach to opt-outs that keeps deliverability high.
Muck Rack remains the cleanest media database review winner for PR teams that care about verified journalist profiles and inbox reputation.
Strengths
+Journalist-verified contact data
+Strong AI-assisted list building
+Healthy email reputation
Trade-offs
−Reporting is thinner than Cision
−Limited international depth outside US/UK
Best for
Agencies running broad consumer and B2B campaigns.
Pricing
Custom, typically $5k–$25k/yr.
What we tested
We reviewed Muck Rack as public relations technology for working communications teams, not as generic business software.
Built beat-specific lists for consumer, B2B software, healthcare, and policy campaigns.
Compared list-building speed and deliverability assumptions against CisionOne, Prowly, and Propel PRM.
Pricing notes
Muck Rack pricing is usually custom and buyer-size dependent. The key negotiation point is whether monitoring, outreach, and reporting modules are bundled or quoted separately.
Best alternatives
CisionOne
Choose it when multilingual enterprise breadth matters more than verified-profile precision.
Prowly
Choose it when a small team needs public pricing and faster onboarding.
Propel PRM
Choose it when Salesforce is the system of record for every media relationship.
Buyer questions
What percentage of target-beat journalists updated profiles in the last 90 days?
Are monitoring and reporting included in the quoted package?
How does Muck Rack protect sender reputation during high-volume campaigns?
Can saved lists and history be exported at renewal?
FAQ
Who is Muck Rack best for?
Agencies running broad consumer and B2B campaigns.
How much does Muck Rack cost?
Custom, typically $5k–$25k/yr.
What is Muck Rack's PR Tech Reviews score?
Muck Rack scored 8.9/10 — ranked #2 in Media Databases.
Update log
Added buyer questions and alternatives for Muck Rack vs Cision and Prowly searches.
Initial 2026 score published after category testing.