Rank #2 in Media Databases

Muck Rack

Best for journalist verified data

By Maren Okafor · Editor-in-Chief · Published

8.9/10 PR Tech Reviews score

Muck Rack remains the cleanest database in the category, anchored by journalist-claimed profiles and a respectful approach to opt-outs that keeps deliverability high.

Strengths

  • +Journalist-verified contact data
  • +Strong AI-assisted list building
  • +Healthy email reputation

Trade-offs

  • −Reporting is thinner than Cision
  • −Limited international depth outside US/UK

Best for

Agencies running broad consumer and B2B campaigns.

Pricing

Custom, typically $5k–$25k/yr.

FAQ

Who is Muck Rack best for?

Agencies running broad consumer and B2B campaigns.

How much does Muck Rack cost?

Custom, typically $5k–$25k/yr.

What is Muck Rack's PR Tech Reviews score?

Muck Rack scored 8.9/10 — ranked #2 in Media Databases.