PR Analytics

Proving what earned media is worth.

The AVE era is finally dying. The analytics tools we recommend tie earned coverage to share of voice, message pull-through, and (carefully) to revenue and reputation outcomes.

01
Score 9.1
Best for true audience attribution

Memo

Memo's licensed publisher panel gives you actual readership numbers per article. It is the first tool that lets a comms team retire AVE without losing the budget conversation.

Strengths
  • +Real readership per article
  • +Defensible audience and demo data
  • +Clean executive dashboards
Watch-outs
  • −US-centric publisher panel
  • −Not a monitoring replacement
02
Score 8.7
Best Power of Voice scoring

Onclusive Polaris

Polaris layers Onclusive's monitoring with quality-weighted scoring. The methodology is documented enough that IR and finance will engage with the numbers.

Strengths
  • +Defensible methodology
  • +Strong message pull-through tracking
  • +Custom benchmarking
Watch-outs
  • −Heavy setup
  • −Pricey
03
Score 8.5
Best for narrative impact

Signal AI Impact

Signal's analytics module ties narratives to share-price events and policy outcomes. The exec storytelling is excellent.

Strengths
  • +Narrative-level reporting
  • +Useful policy/risk lens
  • +Strong board-ready visuals
Watch-outs
  • −Requires Signal AI base
  • −Limited DIY dashboards
04
Score 8.0
Best for global social benchmarking

Talkwalker

Now part of Hootsuite, Talkwalker still owns the visual analytics conversation, with the best logo recognition we tested in non-English markets.

Strengths
  • +Excellent visual analytics
  • +Strong multilingual coverage
  • +Benchmarking templates
Watch-outs
  • −Earned media reporting is secondary
  • −Acquisition transition still settling