120 pages on where comms budget is moving in 2026. Synthesized from 400+ vendor reviews, 220 buyer interviews, and our proprietary deliverability benchmarks.
For the first time in our survey, fewer than 25% of in-house teams still report on Advertising Value Equivalency. The CFO is the reason.
Contact data is commoditizing. Vendors that win in 2026 are differentiated by workflow, attribution, and AI summarization quality.
62% of teams we surveyed now manage earned media and creator partnerships from a single platform or via tightly-integrated stacks.
Sentiment scoring is a hygiene feature. Narrative- and entity-level tracking is the new premium tier and is repricing the category upward.