We score every vendor against 14 weighted criteria across four domains. Reviews are written by former agency directors and in-house comms leads — never by anyone with a current commercial relationship to the vendor in question.
Sample-based audits of contact accuracy and bounce rate over 90 days.
Beats, geographies, and outlet tiers represented vs. our 18-market panel.
Time-to-first-pitch for new users and integration depth with CRMs.
Blinded evaluation of summaries, sentiment, and narrative tagging.
Inbox placement and reply rate across a 50-pitch controlled send.
Defensibility of measurement methodology, board-readiness of outputs.
SOC 2, data residency, opt-out compliance.
Median time-to-resolution across 12 mystery-shopped tickets.
Public pricing, contract flexibility, fair downgrade terms.
Shipped features in the last 4 quarters vs. promised features.
PR Tech Reviews accepts no vendor payments for placement, ranking, or favorable coverage. We earn revenue through paid subscriptions to our quarterly market report and through anonymized benchmarking data sold to comms research desks. No vendor sees a review before publication.
Every vendor is scored against 14 weighted criteria across four domains — data quality, workflow, AI, and commercial terms. Scores combine hands-on testing, blinded panel evaluation, and journalist-verified data audits.
No. PR Tech Reviews accepts no vendor payments for placement, ranking, or favorable coverage. Revenue comes from paid subscriptions to our quarterly market report and anonymized benchmarking data.
Reviews are written by former agency directors and in-house comms leads who have no current commercial relationship with the vendor under review.
Category rankings are refreshed quarterly. Individual reviews are updated whenever a vendor ships material new functionality or changes pricing.