Rank #1 in Media Databases

Propel PRM

Best for CRM integration

By Maren Okafor · Editor-in-Chief · Published

9.2/10 PR Tech Reviews score

Built on Salesforce, Propel treats every journalist relationship as a pipeline. The audit trail and pitch attribution are unmatched for accounts that need to defend their book of business.

Strengths

  • +Native Salesforce object model and reporting
  • +Pitch and coverage attribution against revenue
  • +Granular permissions for agency-of-record setups

Trade-offs

  • −Salesforce license required
  • −Database depth lags Muck Rack in lifestyle beats

Best for

In-house comms teams already on Salesforce.

Pricing

From $258/user/mo, annual.

FAQ

Who is Propel PRM best for?

In-house comms teams already on Salesforce.

How much does Propel PRM cost?

From $258/user/mo, annual.

What is Propel PRM's PR Tech Reviews score?

Propel PRM scored 9.2/10 — ranked #1 in Media Databases.