Rank #1 in PR Analytics

Memo

Best for true audience attribution

By Jonas Vilhelm · Senior Analyst, Monitoring · Published

9.1/10 PR Tech Reviews score

Memo's licensed publisher panel gives you actual readership numbers per article. It is the first tool that lets a comms team retire AVE without losing the budget conversation.

Memo is the best PR analytics software review pick when the buyer needs real article readership and a credible replacement for AVE.

Strengths

  • +Real readership per article
  • +Defensible audience and demo data
  • +Clean executive dashboards

Trade-offs

  • US-centric publisher panel
  • Not a monitoring replacement

Best for

Comms teams reporting to a CFO.

Pricing

From $30k/yr.

What we tested

We reviewed Memo as public relations technology for working communications teams, not as generic business software.

  • Reviewed article-level readership workflows, publisher panel coverage, demographic reporting, and executive dashboards.
  • Compared attribution defensibility against Onclusive Polaris, Signal AI Impact, and Talkwalker.
  • Evaluated where Memo complements monitoring tools instead of replacing them.

Pricing notes

Memo should be budgeted as analytics infrastructure, not media monitoring. Confirm publisher coverage for your priority beats before judging the annual price.

Best alternatives

Onclusive Polaris

Choose it when quality-weighted share and message pull-through are the main metrics.

Signal AI Impact

Choose it when narrative risk and policy outcomes matter more than readership panels.

Talkwalker

Choose it when global social and visual benchmarking are more important.

Buyer questions

FAQ

Who is Memo best for?

Comms teams reporting to a CFO.

How much does Memo cost?

From $30k/yr.

What is Memo's PR Tech Reviews score?

Memo scored 9.1/10 — ranked #1 in PR Analytics.

Update log

Expanded earned-media analytics review for buyer-intent pages.

Initial 2026 score published after category testing.

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