Analytics Guide

Best PR Analytics Software for Earned Media

PR analytics software is moving beyond clip counts and share of voice. The best tools help teams explain audience, message quality, and business relevance.

Audience attribution

Memo is strongest when the team needs actual article readership and a cleaner replacement for AVE.

  • Check publisher panel coverage.
  • Segment audience by market.
  • Pair with a monitoring tool.

Message and quality scoring

Onclusive Polaris is strongest when the team needs methodology, benchmarks, and message pull-through.

  • Ask for scoring documentation.
  • Define benchmark cohorts.
  • Validate report explainability.

Narrative impact

Signal AI Impact is strongest for public affairs, reputation, and issues-led teams that care about narrative change.

  • Tie narratives to events.
  • Separate risk from volume.
  • Confirm dashboard editability.

Tools mentioned

9.1 / 10

Memo

Best for true audience attribution

8.7 / 10

Onclusive Polaris

Best Power of Voice scoring

8.5 / 10

Signal AI Impact

Best for narrative impact

8.0 / 10

Talkwalker

Best for global social benchmarking

FAQ

What is PR analytics software?

PR analytics software measures earned-media performance through audience, message quality, sentiment, share of voice, and business-context reporting.

What replaced AVE?

Modern replacements include article readership, message pull-through, quality-weighted share, and carefully scoped business attribution.